Info Product Marketing remains the best business model as far as
making money online is concern.
Information Product Marketing is the act of selling digital
products that solves one problem or the other.
Info products come in different formats such as PDF, Video
tutorial, Audio Messages, to name but a few. The choice of format is usually
depended on the nature of information being conveyed. For example, an info
product centered on 'how to do' will be better off as a Video Tutorial and not
audio.
Information product marketing:
This involves searching for problems and
then packaging the solution to the problem. For instance, several Internet
business owners seek for how to get traffic to their offers, a well-researched
and package info product addressing this challenge will attract the attention
of such Internet business owners and in turn make money for the product
owner.
How To Make Money Selling Info Products
1. Chose a niche: Some niches are more
profitable than others. You can start by focusing on the niches that are
profitable, such as Health, Relationship and Wealth.
2. Look for Profitable Problem: you are going
to be looking for problems that thousands of people are having and desperately
need solution to. So profitable problems include weight loss, how to make money
online, how to get site on Google’s first page, How to get traffic etc. You are
going to be researching what exactly it is that people want. You can visit and
join forums in the selected niche and observe the frequently asked questions. This
will no doubt give you a clue.
3. Look for Solution to the Profitable
Problem: the next step is looking for solution to the problems. You can
completely outsource this or simply buy few PLR (Private Label Right) that
promises to solve those problems, go through them and put together better
solution to the researched problem. You can even get a Master Resale Right
(MRR) product and start selling immediately. I however prefer writing my own
products. That is why it is better to stick to a niche that you are knowledgeable
in. If you are a medical doctor, you may want to focus on health related niche.
As a blogger, I always focus on blogging related problems.
4. Package the solution: The nature of
problem your product seeks to solve depends on how the product will be
packaged. You can chose to make your product an ebook in Pdf (highly
recommended), conference, video, audio etc. You can even merge more than one
format. I recommended pdf because of the
convenience with which they can easily be transferred. Most info or digital
products come as eBooks in pdf format.
5. Selling! Selling!! Selling!!! You will
never make a dime unless you sell your product. The number of people you are
able to sell to determines how much you will make. There are several options
when it comes to selling your info product. You can sell your product on forums related to
your niche or on websites like clickbank, amazon kindle, Jvzoo.com, udemy.com,
ebay etc. I will however advise you get a website to advertise or promote your
product. This kind of website is basically made up of sales letter explaining
in detail what your product is all about and nothing more. Then focus on driving
traffic to the website. You can outsource this to web designers and pay for
traffic. You can even use a free blog like Blogspot to advertise you product. You
can then advertise the product page on Facebook, free classified ads sites, Google
(AdWord) etc.
6. Traffic: The more people you get to see
your product, the more money you will make. Traffic is the heart of info
product marketing. If properly done, you will soon want to create another
product to sell.
Do you want to make money selling info product? Go ahead and
implement the above steps and you see results. Come up with profitable problem,
research for solution to the problem, package the solution, put up a website explaining
in detail everything that need to be known about the product, get TONS of
people on the web page and swell your bank account.
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